There are lots of ways for business to promote their products or services without having to spend a fortune. Today, most businesses turn to social media because it is proven to be a very helpful in sales and marketing. You only have to spend a little in order to gain a lot; however, this is only true if you already have smart and clever marketing strategies. This is one of the many reasons why small businesses use Facebook advertising to reach their target audience.
The Purpose of Facebook’s Self-serve Advertising Platform
Not many people realize that Facebook ads can improve your search engine rankings and social media visibility. If you are using local search engine optimization and you are focusing on Facebook Ads, you can enjoy a lot of benefits. Facebook has changed its platform and algorithm, providing better and easier, self-serve access for small business owners. Not only you can reach bigger Facebook audience, you can also appeal to new customers on regular basis. These online methods of advertisement are proven to be effective, even though they can be costly to maintain.
Benefits of Facebook Marketing
There are loads of benefits that you can get from using the self-serve Facebook advertising platform. The biggest one is you can take full control of your own creative contents. Facebook Ads has a useful display platform where you can make adjustments to the advertisements that you will publish. This also allows you to change your advertisements and focus your efforts on what works.
Aside from more control, there are more perks that you can enjoy, such as:
- Better focus on target marketing with enhanced flexibility. Facebook Ads has CRM data available that allows you to set your target market based on Facebook's data. This feature allows you to find and target new people having similar interests to the products or services your business offers. It creates more precision in audience targeting, expanding your chances to reach more people and attract new customers - locally or globally.
- Enhanced testing ability. Facebook has A/B testing which can be used to test your creative result through split tool. This feature can be found in Power Editor, which is designed for small businesses to see which content attracts more audience and which will perform better. These tests allow you can get valuable and useful insight about your content. You can then focus your efforts on which one will work, saving you time and money.
- Improved views and video reach. Facebook strives to make advertising more fun, memorable, and catchy - just like TV ads.
- Additional features help you to perfect your advertisements, giving them a more professional touch. This also makes the advertising methods easier to use for those just starting out in online marketing.
Is Facebook Advertising the Best Method for Your Business?
Naturally, Facebook Ads Platform is just one way to advertise easily and it has been proven to be effective. There are still more methods available, especially when you consider the other major social media platforms such as LinkedIn and Twitter. Social media marketing is one of the best ways to reach your target audience. Other methods can include placing ads on individual websites, using Google AdWords, LinkedIn Ads, Yahoo / Bing Ads, trying guest posting or content marketing tactics.
There are quite many options for local small businesse owners to advertise online. If you are just getting started with online marketing, then you may want to consider Facebook first. It’s easy to get started, and you will get the results – good or not so good, quickly.